What is CPM (Cost Per Mille)?

CPM stands for 'Cost Per Mille' (Mille means thousand in Latin). It is a standard digital marketing metric that represents the cost an advertiser pays for every 1,000 views or impressions of an advertisement.

What is the formula to calculate CPM?

The formula to calculate CPM is: CPM = (Total Campaign Cost / Total Impressions) * 1,000.

What is the difference between CPM and eCPM?

CPM is typically used by advertisers to calculate the cost per 1,000 impressions they buy. eCPM (effective Cost Per Mille) is used by publishers and creators to measure the actual revenue earned per 1,000 ad impressions served across all ad units.

What is a good CPM for Facebook and Google Ads?

A good CPM depends heavily on your industry, targeting, and country. In the United States, average Facebook CPM ranges between $8 to $18, while Google Display CPM typically ranges from $1.50 to $4.00, and YouTube in-stream video CPM ranges from $10 to $25.

High Buyer Intent Discovery

Pinterest Ads Cost & CPM Calculator

Plan Promoted Pins, shopping campaigns, and visual discovery advertising budgets.

What would you like to calculate?

Target Impressions (Ad Views)96,774 views

Pinterest Promoted Pins CPM ($)Benchmark: $3.80 - $9.50

Expected Click-Through Rate (CTR %)0.55%

0.1% (Low)1.0% (Average)5.0% (Viral UGC)

Verified IAB Mathematics

Calculated Output

$600.00

Total Campaign Ad Spend

Forecasted Clicks532At 0.55% CTR

Effective CPC$1.13Cost Per Click

Platform Tier-1 Range:$3.80 - $9.50

Global Benchmark Avg:$4.10

Promoted Impressions = (Budget ÷ Pinterest CPM) × 1,000.

About Pinterest Ads Cost & CPM Calculator

Pinterest users have clear purchase intent in home decor, fashion, cooking, and DIY. Calculate how many pin impressions and saves your budget will produce.

Key Factors Driving Pinterest Promoted Pins Costs

01.Pins have an organic afterlife: saved promoted pins continue to drive free views for months.
02.Vertical 2:3 aspect ratio imagery outperforms square formats in Pinterest feed auctions.
03.Q3 and Q4 holiday gift guides experience significant commercial search surges.

Frequently Asked Questions

What is the average Pinterest ad CPM?

Standard Promoted Pin CPM ranges from $3.80 to $9.50 in Tier-1 countries like the US, UK, and Canada.

Are Pinterest ads good for e-commerce?

Yes, over 80% of weekly Pinterest pinners report discovering new products or brands on the platform, leading to strong return on ad spend (ROAS).