What is CPM (Cost Per Mille)?

CPM stands for 'Cost Per Mille' (Mille means thousand in Latin). It is a standard digital marketing metric that represents the cost an advertiser pays for every 1,000 views or impressions of an advertisement.

What is the formula to calculate CPM?

The formula to calculate CPM is: CPM = (Total Campaign Cost / Total Impressions) * 1,000.

What is the difference between CPM and eCPM?

CPM is typically used by advertisers to calculate the cost per 1,000 impressions they buy. eCPM (effective Cost Per Mille) is used by publishers and creators to measure the actual revenue earned per 1,000 ad impressions served across all ad units.

What is a good CPM for Facebook and Google Ads?

A good CPM depends heavily on your industry, targeting, and country. In the United States, average Facebook CPM ranges between $8 to $18, while Google Display CPM typically ranges from $1.50 to $4.00, and YouTube in-stream video CPM ranges from $10 to $25.

Short-Form Viral Video

TikTok Ads Reach & CPM Calculator

Forecast video impressions, audience reach, and click costs for TikTok In-Feed and Spark Ads.

What would you like to calculate?

Target Impressions (Ad Views)106,667 views

TikTok In-Feed & Spark Ads CPM ($)Benchmark: $4.50 - $12.00

Expected Click-Through Rate (CTR %)1.35%

0.1% (Low)1.0% (Average)5.0% (Viral UGC)

Verified IAB Mathematics

Calculated Output

$800.00

Total Campaign Ad Spend

Forecasted Clicks1,440At 1.35% CTR

Effective CPC$0.56Cost Per Click

Platform Tier-1 Range:$4.50 - $12.00

Global Benchmark Avg:$4.60

Reach Impressions = (Budget ÷ TikTok CPM) × 1,000.

About TikTok Ads Reach & CPM Calculator

TikTok offers some of the most competitive CPMs among major video networks. Calculate your expected reach, views, and clicks with verified algorithmic benchmarks.

Key Factors Driving TikTok In-Feed & Spark Ads Costs

01.Spark Ads using native creator handles achieve 30-40% higher completion rates and lower CPMs.
02.TikTok creative fatigue is rapid; refresh creative every 7 to 10 days.
03.Sound-on native formats perform significantly better than repurposed horizontal ads.

Frequently Asked Questions

Why are TikTok CPMs cheaper than Meta/Instagram?

TikTok has explosive inventory supply from high average daily screen time, giving advertisers lower auction entry costs.

What is a good CTR for TikTok Ads?

A strong TikTok in-feed ad achieves a CTR between 1.0% and 2.0%, particularly when the hook captures attention in the first 2 seconds.