What is CPM (Cost Per Mille)?

CPM stands for 'Cost Per Mille' (Mille means thousand in Latin). It is a standard digital marketing metric that represents the cost an advertiser pays for every 1,000 views or impressions of an advertisement.

What is the formula to calculate CPM?

The formula to calculate CPM is: CPM = (Total Campaign Cost / Total Impressions) * 1,000.

What is the difference between CPM and eCPM?

CPM is typically used by advertisers to calculate the cost per 1,000 impressions they buy. eCPM (effective Cost Per Mille) is used by publishers and creators to measure the actual revenue earned per 1,000 ad impressions served across all ad units.

What is a good CPM for Facebook and Google Ads?

A good CPM depends heavily on your industry, targeting, and country. In the United States, average Facebook CPM ranges between $8 to $18, while Google Display CPM typically ranges from $1.50 to $4.00, and YouTube in-stream video CPM ranges from $10 to $25.

Creator Monetization Suite

X (Twitter) Creator Payout & Revenue Calculator

Estimate earnings from the X Ads Revenue Sharing program based on verified impressions and Premium subscriber replies.

What would you like to calculate?

Target Impressions (Ad Views)5,000,000 views

X Creator Ads Revenue Sharing CPM ($)Benchmark: $1.50 - $4.00 per 1M impressions

Expected Click-Through Rate (CTR %)1.50%

0.1% (Low)1.0% (Average)5.0% (Viral UGC)

Verified IAB Mathematics

Calculated Output

$11,000.00

Total Campaign Ad Spend

Forecasted Clicks75,000At 1.50% CTR

Effective CPC$0.15Cost Per Click

Platform Tier-1 Range:$1.50 - $4.00 per 1M impressions

Global Benchmark Avg:$2.00

Estimated Payout = (Verified Impressions ÷ 1,000,000) × Estimated Payout Rate per Million.

About X (Twitter) Creator Payout & Revenue Calculator

Model your potential creator payout from X. Payouts are calculated based on organic impressions of ads served in replies to your posts by verified (Premium) users.

Key Factors Driving X Creator Ads Revenue Sharing Costs

01.Only impressions from verified X Premium / Premium+ accounts count toward ad revenue sharing.
02.You must have at least 500 organic followers and 5 million impressions over the past 3 months to qualify.
03.High-reply and discussion threads generate far more monetization reply ad slots.

Frequently Asked Questions

How much does X pay per 1 million impressions?

Creator payouts on X typically range from $1.50 to $5.00 per 1 million verified impressions, depending on whether discussions attract commercial advertisers.

Do views on retweets count toward revenue sharing?

Only ad impressions served in the reply section of your posts to verified users are calculated in the revenue share payout pool.