What is CPM (Cost Per Mille)?

CPM stands for 'Cost Per Mille' (Mille means thousand in Latin). It is a standard digital marketing metric that represents the cost an advertiser pays for every 1,000 views or impressions of an advertisement.

What is the formula to calculate CPM?

The formula to calculate CPM is: CPM = (Total Campaign Cost / Total Impressions) * 1,000.

What is the difference between CPM and eCPM?

CPM is typically used by advertisers to calculate the cost per 1,000 impressions they buy. eCPM (effective Cost Per Mille) is used by publishers and creators to measure the actual revenue earned per 1,000 ad impressions served across all ad units.

What is a good CPM for Facebook and Google Ads?

A good CPM depends heavily on your industry, targeting, and country. In the United States, average Facebook CPM ranges between $8 to $18, while Google Display CPM typically ranges from $1.50 to $4.00, and YouTube in-stream video CPM ranges from $10 to $25.

Video Monetization & Creator Yield

YouTube Revenue & CPM Calculator

Estimate creator AdSense revenue and advertiser in-stream video CPMs based on views and channel niche.

What would you like to calculate?

Target Impressions (Ad Views)90,909 views

YouTube In-Stream Video Ads CPM ($)Benchmark: $11.00 - $26.00

Expected Click-Through Rate (CTR %)0.70%

0.1% (Low)1.0% (Average)5.0% (Viral UGC)

Verified IAB Mathematics

Calculated Output

$1,500.00

Total Campaign Ad Spend

Forecasted Clicks636At 0.70% CTR

Effective CPC$2.36Cost Per Click

Platform Tier-1 Range:$11.00 - $26.00

Global Benchmark Avg:$10.20

Advertiser Cost = (Views × CPM) ÷ 1,000 | Creator RPM = (Total Ad Revenue × 0.55) ÷ (Total Views ÷ 1,000).

About YouTube Revenue & CPM Calculator

Determine your YouTube ad campaign costs or estimate creator earnings (RPM). YouTube video ads command premium CPMs due to high viewer attentiveness and sound-on environments.

Key Factors Driving YouTube In-Stream Video Ads Costs

01.Finance, SaaS, and Crypto niches command $25-$50+ CPMs on YouTube.
02.Entertainment, Vlogs, and Gaming typically hover between $3-$8 CPM.
03.YouTube pays creators 55% of net ad revenue through the YouTube Partner Program (YPP).

Frequently Asked Questions

What is the difference between YouTube CPM and RPM?

CPM is what advertisers pay per 1,000 ad impressions before YouTube takes its 45% cut. RPM (Revenue Per Mille) is what the creator actually receives into their AdSense account per 1,000 total video views.

How much does YouTube pay for 1 million views?

Depending on channel niche and viewer geography, 1 million views generates between $1,500 (entertainment/gaming) to $15,000+ (business/finance/real estate).